L. Yltävä

Research expert specializing in the global beauty and personal care e-commerce industry. She primarily covers the markets in North America, the United Kingdom, and Europe. Lately, she has published content on the leading market segments of cosmetics, fragrances, and skincare. This includes in-depth reports about key players, trends, and consumer shopping behavior. In addition, she covers online pharma and Nordic e-commerce.
Research expert
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