GfK conducted a global survey
to find out how much time people in different countries spend on personal grooming. They found that women
spend an average of nearly five hours a week on bathing, shaving, dressing, hair and make-up compared to just over three hours for men.
The majority of people stated that they make all that effort in order to feel good about themselves. The second major reason is to make a good impression on people they meet for the first time. Italians
tend to spend the most time in front of the mirror, according to GfK, averaging 5.6 hours in total. Italian men spend 5.0 hours on personal grooming compared to 6.2 hours for women. In Britain, men and women spend less time focusing on their personal appearance - 3.7 and 5.4 hours respectively.