Quorn brand profile in the UK 2023
When it comes to meat substitutes users, brand awareness of Quorn is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Quorn in the UK?
In total, 58% of UK meat substitutes users say they like Quorn. However, in actuality, among the 87% of UK respondents who know Quorn, 67% of people like the brand.
What is the usage share of Quorn in the UK?
All in all, 60% of meat substitutes users in the UK use Quorn. That means, of the 87% who know the brand, 69% use them.
How loyal are the customers of Quorn?
Around 55% of meat substitutes users in the UK say they are likely to use Quorn again. Set in relation to the 60% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around Quorn in the UK?
In July 2023, about 35% of UK meat substitutes users had heard about Quorn in the media, on social media, or in advertising over the past four weeks. Of the 87% who know the brand, that's 40%, meaning at the time of the survey there was considerable buzz around Quorn in the UK.