Farmdrop brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Farmdrop is at 17% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Farmdrop in the UK?
In total, 3% of UK online grocery delivery users say they like Farmdrop. However, in actuality, among the 17% of UK respondents who know Farmdrop, 18% of people like the brand.
What is the usage share of Farmdrop in the UK?
All in all, 3% of online grocery delivery users in the UK use Farmdrop. That means, of the 17% who know the brand, 18% use them.
How loyal are the customers of Farmdrop?
Around 1% of online grocery delivery users in the UK say they are likely to use Farmdrop again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Farmdrop in the UK?
In May 2022, about 2% of UK online grocery delivery users had heard about Farmdrop in the media, on social media, or in advertising over the past four weeks. Of the 17% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Farmdrop in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.