Gousto brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Gousto is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gousto in the UK?
In total, 10% of UK online grocery delivery users say they like Gousto. However, in actuality, among the 64% of UK respondents who know Gousto, 16% of people like the brand.
What is the usage share of Gousto in the UK?
All in all, 8% of online grocery delivery users in the UK use Gousto. That means, of the 64% who know the brand, 12% use them.
How loyal are the customers of Gousto?
Around 5% of online grocery delivery users in the UK say they are likely to use Gousto again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Gousto in the UK?
In May 2022, about 18% of UK online grocery delivery users had heard about Gousto in the media, on social media, or in advertising over the past four weeks. Of the 64% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Gousto in the UK.
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