Zapp brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Zapp is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zapp in the UK?
In total, 2% of UK online grocery delivery users say they like Zapp. However, in actuality, among the 24% of UK respondents who know Zapp, 8% of people like the brand.
What is the usage share of Zapp in the UK?
All in all, 1% of online grocery delivery users in the UK use Zapp. That means, of the 24% who know the brand, 4% use them.
How loyal are the customers of Zapp?
Around 1% of online grocery delivery users in the UK say they are likely to use Zapp again. Set in relation to the 1% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Zapp in the UK?
In May 2022, about 2% of UK online grocery delivery users had heard about Zapp in the media, on social media, or in advertising over the past four weeks. Of the 24% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Zapp in the UK.
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