SoundCloud brand profile in Germany 2022
When it comes to digital music users, brand awareness of SoundCloud is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SoundCloud in Germany?
In total, 15% of German digital music users say they like SoundCloud. However, in actuality, among the 52% of German respondents who know SoundCloud, 29% of people like the brand.
What is the usage share of SoundCloud in Germany?
All in all, 12% of digital music users in Germany use SoundCloud. That means, of the 52% who know the brand, 23% use them.
How loyal are the users of SoundCloud?
Around 8% of digital music users in Germany say they are likely to use SoundCloud again. Set in relation to the 12% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around SoundCloud in Germany?
In July 2022, about 8% of German digital music users had heard about SoundCloud in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around SoundCloud in Germany.
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