Preis.de brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of Preis.de is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Preis.de in Germany?
In total, 8% of German price comparison portal users say they like Preis.de. However, in actuality, among the 38% of German respondents who know Preis.de, 21% of people like the brand.
What is the usage share of Preis.de in Germany?
All in all, 5% of price comparison portal users in Germany use Preis.de. That means, of the 38% who know the brand, 13% use them.
How loyal are the users of Preis.de?
Around 4% of price comparison portal users in Germany say they are likely to use Preis.de again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Preis.de in Germany?
In August 2022, about 3% of German price comparison portal users had heard about Preis.de in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Preis.de in Germany.
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