Next brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of Next is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Next in the UK?
In total, 19% of UK price comparison portal users say they like Next. However, in actuality, among the 80% of UK respondents who know Next, 24% of people like the brand.
What is the usage share of Next in the UK?
All in all, 15% of price comparison portal users in the UK use Next. That means, of the 80% who know the brand, 19% use them.
How loyal are the users of Next?
Around 11% of price comparison portal users in the UK say they are likely to use Next again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Next in the UK?
In August 2022, about 11% of UK price comparison portal users had heard about Next in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Next in the UK.
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