PriceSpy brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of PriceSpy is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PriceSpy in the UK?
In total, 5% of UK price comparison portal users say they like PriceSpy. However, in actuality, among the 21% of UK respondents who know PriceSpy, 24% of people like the brand.
What is the usage share of PriceSpy in the UK?
All in all, 4% of price comparison portal users in the UK use PriceSpy. That means, of the 21% who know the brand, 19% use them.
How loyal are the users of PriceSpy?
Around 3% of price comparison portal users in the UK say they are likely to use PriceSpy again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around PriceSpy in the UK?
In August 2022, about 2% of UK price comparison portal users had heard about PriceSpy in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around PriceSpy in the UK.
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