Uswitch brand profile in the UK 2022
When it comes to price comparison portal users, brand awareness of Uswitch is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Uswitch in the UK?
In total, 24% of UK price comparison portal users say they like Uswitch. However, in actuality, among the 75% of UK respondents who know Uswitch, 32% of people like the brand.
What is the usage share of Uswitch in the UK?
All in all, 16% of price comparison portal users in the UK use Uswitch. That means, of the 75% who know the brand, 21% use them.
How loyal are the users of Uswitch?
Around 13% of price comparison portal users in the UK say they are likely to use Uswitch again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Uswitch in the UK?
In August 2022, about 13% of UK price comparison portal users had heard about Uswitch in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Uswitch in the UK.
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