Honor brand profile in the UK 2022
When it comes to wearables users, brand awareness of Honor is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Honor in the UK?
In total, 7% of UK wearables users say they like Honor. However, in actuality, among the 36% of UK respondents who know Honor, 19% of people like the brand.
What is the usage share of Honor in the UK?
All in all, 5% of wearables users in the UK use Honor. That means, of the 36% who know the brand, 14% use them.
How loyal are the users of Honor?
Around 3% of wearables users in the UK say they are likely to use Honor again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Honor in the UK?
In August 2022, about 3% of UK wearables users had heard about Honor in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Honor in the UK.
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