Takko brand profile in Germany 2022
When it comes to fashion store customers, brand awareness of Takko is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Takko in Germany?
In total, 24% of German fashion store customers say they like Takko. However, in actuality, among the 89% of German respondents who know Takko, 27% of people like the brand.
What is the usage share of Takko in Germany?
All in all, 17% of fashion store customers in Germany use Takko. That means, of the 89% who know the brand, 19% use them.
How loyal are the customers of Takko?
Around 14% of fashion store customers in Germany say they are likely to use Takko again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Takko in Germany?
In August 2022, about 12% of German fashion store customers had heard about Takko in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Takko in Germany.
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