Netto Marken-Discount brand profile in Germany 2022
When it comes to grocery store customers, brand awareness of Netto Marken-Discount is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netto Marken-Discount in Germany?
In total, 37% of German grocery store customers say they like Netto Marken-Discount. However, in actuality, among the 98% of German respondents who know Netto Marken-Discount, 38% of people like the brand.
What is the usage share of Netto Marken-Discount in Germany?
All in all, 42% of grocery store customers in Germany use Netto Marken-Discount. That means, of the 98% who know the brand, 43% use them.
How loyal are the customers of Netto Marken-Discount?
Around 36% of grocery store customers in Germany say they are likely to use Netto Marken-Discount again. Set in relation to the 42% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Netto Marken-Discount in Germany?
In August 2022, about 24% of German grocery store customers had heard about Netto Marken-Discount in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Netto Marken-Discount in Germany.
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