Macy's brand profile in the United States 2022
When it comes to fashion store customers, brand awareness of Macy's is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Macy's in the United States?
In total, 38% of U.S. fashion store customers say they like Macy's. However, in actuality, among the 90% of U.S. respondents who know Macy's, 42% of people like the brand.
What is the usage share of Macy's in the United States?
All in all, 26% of fashion store customers in the United States use Macy's. That means, of the 90% who know the brand, 29% use them.
How loyal are the customers of Macy's?
Around 22% of fashion store customers in the United States say they are likely to use Macy's again. Set in relation to the 26% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Macy's in the United States?
In August 2022, about 27% of U.S. fashion store customers had heard about Macy's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Macy's in the United States.
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