Helzberg Diamonds brand profile in the United States 2024
When it comes to jewelry owners, brand awareness of Helzberg Diamonds is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Helzberg Diamonds in the United States?
In total, 18% of U.S. jewelry owners say they like Helzberg Diamonds. However, in actuality, among the 53% of U.S. respondents who know Helzberg Diamonds, 34% of people like the brand.
What is the usage share of Helzberg Diamonds in the United States?
All in all, 10% of jewelry owners in the United States own Helzberg Diamonds. That means, of the 53% who know the brand, 19% own them.
How loyal are the owners of Helzberg Diamonds?
Around 6% of jewelry owners in the United States say they are likely to purchase Helzberg Diamonds again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Helzberg Diamonds in the United States?
In March 2024, about 12% of U.S. jewelry owners had heard about Helzberg Diamonds in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Helzberg Diamonds in the United States.