Chopard brand profile in the United States 2024
When it comes to jewelry owners, brand awareness of Chopard is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chopard in the United States?
In total, 6% of U.S. jewelry owners say they like Chopard. However, in actuality, among the 25% of U.S. respondents who know Chopard, 24% of people like the brand.
What is the usage share of Chopard in the United States?
All in all, 5% of jewelry owners in the United States own Chopard. That means, of the 25% who know the brand, 20% own them.
How loyal are the owners of Chopard?
Around 3% of jewelry owners in the United States say they are likely to purchase Chopard again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Chopard in the United States?
In March 2024, about 5% of U.S. jewelry owners had heard about Chopard in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Chopard in the United States.