Apple brand profile in the United States 2022
When it comes to watches users, brand awareness of Apple is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the United States?
In total, 54% of U.S. watches users say they like Apple. However, in actuality, among the 90% of U.S. respondents who know Apple, 60% of people like the brand.
What is the usage share of Apple in the United States?
All in all, 45% of watches users in the United States use Apple. That means, of the 90% who know the brand, 50% use them.
How loyal are the owners of Apple?
Around 40% of watches users in the United States say they are likely to use Apple again. Set in relation to the 45% usage share of the brand, this means that 89% of their owners show loyalty to the brand.
What's the buzz around Apple in the United States?
In September 2022, about 55% of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 61%, meaning at the time of the survey there's considerable buzz around Apple in the United States.
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