Fila brand profile in the UK 2022
When it comes to sportswear users, brand awareness of Fila is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in the UK?
In total, 19% of UK sportswear users say they like Fila. However, in actuality, among the 87% of UK respondents who know Fila, 22% of people like the brand.
What is the usage share of Fila in the UK?
All in all, 15% of sportswear users in the UK use Fila. That means, of the 87% who know the brand, 17% use them.
How loyal are the owners of Fila?
Around 10% of sportswear users in the UK say they are likely to use Fila again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Fila in the UK?
In September 2022, about 9% of UK sportswear users had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Fila in the UK.
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