Lithuania top personal care online stores 2022

The online store of the pharmacy chain Camelia topped the ranking of online stores in Lithuania in the personal care segment by net e-commerce sales in 2022, which amounted to 21.7 million U.S. dollars. It was followed by Eurovaistinė, another Lithuanian pharmacy chain, whose online revenue in the segment reached nearly 20 million U.S. dollars in the same year. That was four times the net revenue of the Lithuanian e-commerce platform of Douglas.

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Most popular online stores in the personal care segment in Lithuania in 2022, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce net sales in million U.S. dollars
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Supplementary notes

The market category “Personal Care” includes the sale of medical, pharmaceutical, and cosmetic products via a digital channel (including the sale of prescription drugs), such as online pharmacies or the online stores of drugstores and other individual traders (e.g., cvs.com, walmart.com). Alongside medicines, this market category also includes cosmetics, cleaning and care products, and nutrition, as well as medical products for private use (e.g., blood pressure monitors, disinfectants, and dressings). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

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