Most popular smartphone brands in Japan 2024

We asked Japanese consumers about "Most popular smartphone brands" and found that "Apple" takes the top spot, while "Xiaomi/Mi" is at the other end of the ranking.
Find this and more survey data on most popular smartphone brands in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular smartphone brands in Japan as of March 2024

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Number of respondents

1,922 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone

Supplementary notes

During the survey, the question was phrased as follows: "What brand is your (primarily used) smartphone?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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