Loyalty to beauty and health online shops in Brazil 2023, by brand

Published by
Koen van Gelder,
Sep 29, 2023
In 2023, when it came to consumer loyalty to beauty and health online shops in Brazil, O Boticário was leading the way with 93 percent of respondents stating that they are likely to re-use this brand in the future. Second was ADCOS, with 91 percent of people reporting re-use intention.

Beauty and health online shops loyalty in Brazil in 2023, by brand

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Number of respondents

4,975 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to beauty & health online shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

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