Online beauty and health shop buzz Brazil 2023

In 2023, when it came to media buzz of beauty and health online shops in Brazil, O Boticário was leading the way with 74 percent of respondents stating that they had noticed the brand in the media, on social media, or in advertising in the past 3 months. Second was Natura, with 70 percent of people reporting seeing the brand in media.

Beauty and health online shops buzz in Brazil in 2023, by brand

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Number of respondents

4,975 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Multiple answers were possible.

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