E-commerce penetration in the alcoholic drinks industry worldwide 2023, by segment

Published by Statista Research Department, Nov 29, 2023
Within the global alcohol e-commerce market, the hard seltzer segment had the highest usage penetration rate in 2023, followed by closely by the wine segment. That year, it was estimated that wine e-commerce user penetration was approximately 3.3 percent, compared to a penetration rate of 2.7 percent for spirits.

E-commerce user penetration in the alcoholic beverages industry worldwide in 2023, by segment

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Supplementary notes

*Estimates as of November 2023.
Data provided by Statista Market Insights are estimates.

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