Average revenue per unit (ARPU) in the tea segment of the hot drinks market Taiwan 2018-2028

The average revenue per capita in the 'Tea' segment of the hot drinks market in Taiwan was forecast to continuously increase between 2024 and 2028 by in total 7.5 U.S. dollars (+16.9 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 51.89 U.S. dollars and therefore a new peak in 2028. Notably, the average revenue per capita of the 'Tea' segment of the hot drinks market was continuously increasing over the past years.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per unit (ARPU) in the tea segment of the hot drinks market Taiwan from 2018 to 2028

Characteristic	In U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Tea market consists of black tea, green tea and mate sold in tea bags or as loose-leaf tea. Not included are herbal tea, instant tea, iced tea or similar tea-derived Ready-to-Drink beverages. Ready-to-Drink variants are instead shown in the corresponding segment in the Non-Alcoholic Drinks market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per kilogram), as well as sales channels. Per capita figures refer to the whole population. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in Hotels, restaurants, bars) are only shown as a separate box in the aggregated Hot Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

In the Tea segment, Unilever (Lipton), Associated British Foods (Twinings) and Tata Global Beverages (Tetley) are the biggest players by revenue.

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