Average revenue per unit (ARPU) in the Beverages market Australia 2017-2027

Average revenue per unit (ARPU) in the Beverages market for different segments Australia from 2017 to 2027

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Supplementary notes

The eCommerce market segment Beverages refers to the commercial (B2C) online sale of alcoholic, non-alcoholic, and hot drinks. This market segment covers, for example, the sale of tea, coffee, juices, soft drinks, beer, spirits, and wine via a digital channel. Popular players in the eCommerce beverage market include internet retailers (e.g., amazon.com, jd.com) as well as dedicated groceries and beverage retailers (e.g., flaschenpost.de in Germany, freshdirect.com in the United States, tesco.com in the UK, bigbasket.com in India, boxed.com in the United States). Sales attributable to out-of-home consumption of beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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