People booking hotels in selected countries worldwide 2024

Many people enjoy traveling. When comparing the share of people booking hotels in selected countries worldwide, the highest share can be found in Vietnam, where 62 percent of consumers fall into this category. China ranks second with 60 percent of respondents being part of this category as well.
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Share of people booking hotels in 56 countries & territories worldwide, as of February 2024

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Number of respondents

469 to 10,038 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these travel products have you booked in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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