People researching online before major purchases in selected countries worldwide 2024

Share of people researching online before major purchases in 56 countries & territories worldwide, as of February 2024

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Source

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Number of respondents

449 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: " Which of these statements about online shopping do you agree with? When I plan a major purchase, I always do some research on the internet first?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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