- Household goods (e.g. kitchen accessories, bathroom accessories and home textiles)
- Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
- B2B markets (e.g. Alibaba)
- Resale of used goods (reCommerce)
- Sales between private persons (e.g. Craigslist)
Furniture & Appliances eCommerce report 2019
Statista Digital Market OutlookDownload
Revenue Revenue Growth
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- Revenue Growth
Users Penetration Rate
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- Penetration Rate
Up to today, it remains unusual for customers to buy furniture and appliances online, partly because of high transportation costs and concerns about what these – often expensive – items would look like in real life. eCommerce furniture retailers are attracting buyers with AI applications and visual search technologies that improve service quality and personalize product recommendations. A successful strategy often involves specializing on a particular group of products and offering clear pricing structures, passing distribution cost savings down to customers. Free shipping and generous return policies can help to overcome customers’ cautiousness.
in the Furniture & Appliances market in US$
in the Furniture & Appliances market in percent
Global Comparison - Revenue
in the Furniture & Appliances market in million US$
The eCommerce data is based on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts.
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