Definition Growth in sales
The sales growth rate denotes a change in sales in percent, when compared to a reference period of time. The reference period could be the previous annual balance or the same month of the previous year.
Growth in sales is often differentiated by product groups or sales regions.
Please note that the definitions in our statistics encyclopedia are simplified explanations of terms. Our goal is to make the definitions accessible for a broad audience; thus it is possible that some definitions do not adhere entirely to scientific standards.
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