Most chosen FMCG brands Philippines 2017 by penetration rate

Most chosen FMCG brands in the Philippines in 2017, by penetration rate

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Source

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Release date

June 2018

Region

Philippines

Survey time period

2017

Number of respondents

23 million households

Special properties

figures based on shopper decisions

Method of interview

Online survey

Supplementary notes

Penetration rate refers to the percentage of global population buying the brand at least once.

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