Most chosen FMCG brands Philippines 2017 by penetration rate
The Brand Footprint ranking measures how many times a FMCG brand is bought at the point of sale, how many households bought each brand and how many times they did it within one year.
In the Philippines, the study analyzed a total of 17 billion shopper decisions of 23 million Filipino households, covering 530 brands in the 12 months to November 2017.