Company processes involving CRM in Italy 2018

For which kind of processes does your company use CRM (customer relationship management)?

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Source

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Release date

January 2019

Region

Italy

Survey time period

March to May 2018

Special properties

230 Italian companies

Supplementary notes

* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Per quali processi utilizzate il CRM?"

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