Europe: digital ad spend in behavioral targeting 2020, by scenario

Estimated digital ad spend in behavioral targeting due to privacy regulations in Europe in 2020, by scenario*

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2019

Region

Europe

Survey time period

2017

Supplementary notes

*The source adds the following information:
Scenario 1: low impact on market participants with large-scale 1st party data, 50% reduction of ad spend on publishers without sufficient data and scale to differentiate and provide accountability to advertisers. Some reallocation of digital ad spend to large-scale, data-rich market participants and to other media.
Scenario 2: moderate impact on market participants with large-scale 1st party data, 70% reduction of ad spend on publishers without sufficient data and scale to differentiate and provide accountability to advertisers. No reallocation of digital ad spend to other digital market participants, some migration to other media and other regions outside of Europe.
Scenario 3: 10% increase in impact on market participants with large-scale 1st party data, 70% reduction of ad spend on publishers without sufficient data and scale to differentiate and provide accountability to advertisers. Ad spend not reinvested.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

9

Selected statistics

1

Other regions

10

Related statistics

10

Further related statistics

8
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.