LatAm: digital video ads viewability rate 2018, by country

Published by
J. G. Navarro,
Jan 6, 2023
The graph shows the viewability rates of digital video advertising in selected countries in Latin America in the second half of 2018. Costa Rica had the highest viewability with 88.48 percent. According to the industry standard, a digital video ad counts as viewed if at least 50 percent of it is shown on the screen for longer than a second.

Viewability rate of digital video advertising in selected countries in Latin America in 2nd half 2018

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Release date

February 2019

Region

LAC

Survey time period

H2 2018

Special properties

Figures are representative for campaigns run by Impaktu; General industry averages may vary

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Statistics on " Digital video in Latin America "

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Global overview

5

Industry revenues

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Users

6

Content

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Mobile video

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Advertising

3

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