Growth rate of online travel market value Italy 2020

The coronavirus (COVID-19) pandemic hit the travel industry hard in 2020, as countries implemented travel bans and lockdowns to contain the health crisis. Due to the pandemic, the value of of online tourist transactions in Italy decreased sharply in 2020, dropping by 60 percent over the previous year.

Growth rate in value of online tourist transactions in Italy from 2015 to 2020

Characteristic	Growth rate
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Release date

January 2021

More information

Region

Italy

Survey time period

2015 to 2020

Number of respondents

approx. 100*

Special properties

online B2C operators in the tourism sector

Method of interview

Telephone interview

Supplementary notes

*The source specifies that the research was based on direct interviews with more than 100 main eCommerce B2C operators in the tourism sector. Data refer to online transactions by end users recorded on websites operating in Italy and offering their service also in Italian. The products considered in the analysis were overnight stays in tourist accommodations, transport services, and package tours.

Figures for 2015 were previously published by the source.

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