Data integration rate of organizations in Europe in 2019 by channel

Rate of customer data integration across organizations* in Europe in 2018, by channel

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Release date

July 2018

Region

Europe

Survey time period

June 2018

Number of respondents

100*

Supplementary notes

* Industry breakdown of organizations considered in this study is as follows: Retail online and offline: 23% Banking, Financial Services and Insurance: 20% Travel/Hospitality: 18% Marketing and Advertising: 15%

European countries this study refers to are the United Kingdom, Germany, France, the Nordics and the Netherlands.

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