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Share of licensed toys in Russia in 2018, by category

Share of the licensed toy market in Russia from March to April 2018, by category

by A. Melkadze, last edited Sep 25, 2019
Share of licensed toys in Russia in 2018, by category The categories on the Russian toy market with the highest share of licenses from March to April 2018 were toy vehicles and superhero figures with over 46 and over 42 percent of licensed products, respectively. To compare, only 17 percent of dolls on the Russian toy market were licensed in the observed timeframe.
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Share of the licensed toy market in Russia from March to April 2018, by category

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Toys and games industry in Russia
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