U.S. sales of kids' licensed merchandise products in quarter four of 2017 and 2018
In the fourth quarter of 2018, consumers in the United States spent approximately 21.6 billion U.S. dollars on licensed merchandise products for children. The kids' licensed merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.