In 2018, shopping on site and going to the restaurant were the most popular experiential travel's activities among tourists in Italy. According to the study, people who took part in these activities accounted for 73 percent of total respondents. Conversely, only 2 percent of tourists interviewed claimed to join classes while on holiday.
Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity
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Osservatori Digital Innovation. (April 1, 2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity." Chart. April 1, 2019. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. (2019). Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation. "Share of Tourists* That Bought or Took Part in Experiential Travel's Activities in Italy in 2018, by Type of Activity." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/
Osservatori Digital Innovation, Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity Statista, https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/ (last visited May 13, 2024)
Share of tourists* that bought or took part in experiential travel's activities in Italy in 2018, by type of activity [Graph], Osservatori Digital Innovation, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1039481/tourists-that-did-experiential-travel-s-activities-italy-by-activity/