In-house vs. outsourced responsibility for digital ad channels in North America 2017

In a survey conducted in 2017, 56 percent of advertisers in North America chose to allocate their Facebook and Instagram advertising activities to their company employees, while 12 percent of respondents preferred outsourcing this responsibility to an outside agency.

Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017

Employees of our companyAn outside agencyMix of company and outside agencies
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Sources

Release date

January 2018

Region

North America

Survey time period

November 2017

Number of respondents

900 respondents

Method of interview

Online survey

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Statistics on "Digital advertising in the U.S."

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