Latin America: strongest brands 2023

Published by
Julia Faria,
Oct 10, 2023
In 2023, LALA - a Mexican dairy company - was the label with the highest Brand Strength Index in Latin America, scoring 89.6 out of 100 points. Mercado Libre ranked second with a score of 89.4 points.

Leading Latin American brands in 2023, by Brand Strength Index

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Release date

October 2023

Region

LAC

Survey time period

2023

Supplementary notes

The Brand Strength Index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.

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