Share of digital in media ad expenditure in China 2018-2026

Share of digital in total media advertising spending in China from 2018 to 2021 with forecasts until 2026

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Release date

May 2022

Region

China

Survey time period

2021 to March 2022

Special properties

excludes Hong Kong

Supplementary notes

* Forecast.

Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.

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