Daily Disney+ app downloads in the Netherlands 2019

Consumers in the Netherlands were the first in the world to try out the new Disney Plus (stylized as Disney+) streaming service. Starting Wednesday September 11 (Android) and Friday September 13 (iOS), Dutch residents were able to sign up for free for an early version before its release in the US, Canada and the Netherlands on November 12. Thanks to figures provided by Priori Data, it is possible to get an idea of how the new video streaming service launched in the European country. In the first week (from September 13 up until September 20), the Disney+ app reached nearly 200,000 downloads. The source does not mention whether one download equals single person use or whether multiple persons in a household, such as children, use the app alongside their parents. In 2018, there were around 7.8 million households in the Netherlands.

Why the Netherlands?

Three main reasons are mentioned why the Netherlands became the test ground for Disney's video service. First, the country had relatively many high-speed internet connections. Second, the Netherlands is quite used to Video on Demand (VoD) as can be seen in the market size of Netflix and other domestic VoD services versus DVD and Blue-ray sales. Netflix's revenue in the Netherlands, for example, grew from 120 million euros in 2015 to 220 million euros in 2018. Finally, the Netherlands has no issues with the English language. This can be seen in, for example, the podcast listening behavior of Dutch consumers in 2019 and their preference for podcasts that were either partially or fully in English.

To Infinity, And Beyond?

As of 2018, the Walt Disney Company's total assets were worth over 98 billion U.S. dollars. In the same year, the media company and owner of Pixar Studios, Marvel, Star Wars and National Geographic generated a global revenue of 59.43 billion U.S. dollars, the highest figure to-date. The company is divided in five different segments: Studio Entertainment, Parks and Resorts, Disney Consumer Products, Media Networks (which includes ABC, Disney Channels, ESPN, Hulu), and Disney Interactive. Streaming service Disney+ could make the high reach of "the House of Mouse" even bigger.

Total number of downloads of the Disney Plus (stylized as Disney+) app in the Netherlands from September to December 2019

Number of downloads
Dec 55,410
Dec 46,307
Dec 35,946
Dec 26,092
Dec 16,037
Nov 304,687
Nov 294,751
Nov 285,521
Nov 276,427
Nov 268,349
Nov 258,320
Nov 247,756
Nov 237,414
Nov 228,262
Nov 2110,049
Nov 2012,835
Nov 1913,103
Nov 1813,286
Nov 1712,773
Nov 1610,794
Nov 1511,507
Nov 1411,838
Nov 1314,043
Nov 129,155
Nov 117,327
Nov 106,758
Nov 094,763
Nov 084,387
Nov 074,529
Nov 064,670
Nov 054,751
Nov 044,874
Nov 034,670
Nov 023,896
Nov 012,869
Oct 312,857
Oct 303,369
Oct 293,606
Oct 284,078
Oct 274,455
Oct 264,477
Oct 254,789
Oct 245,065
Oct 235,237
Oct 226,299
Oct 216,576
Oct 206,587
Oct 195,627
Oct 184,996
Oct 175,475
Oct 166,258
Oct 156,826
Oct 147,322
Oct 136,984
Oct 126,506
Oct 116,595
Oct 107,236
Oct 098,396
Oct 088,522
Oct 079,850
Oct 0610,617
Oct 059,203
Oct 048,818
Oct 039,304
Oct 0210,515
Oct 0110,572
Sep 3012,406
Sep 2912,819
Sep 2813,353
Sep 2713,341
Sep 2613,582
Sep 2516,264
Sep 2421,453
Sep 2322,519
Sep 2222,539
Sep 2122,555
Sep 2022,534
Sep 1922,500
Sep 1822,510
Sep 1722,510
Sep 1622,519
Sep 1522,539
Sep 1422,555
Sep 1322,534
Sep 1210,239
Sep 1110,239
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Source

Release date

December 2019

Region

Netherlands

Survey time period

September 11, 2019 to December 5, 2019

Special properties

consists of downloads on both iOS as well as Android, regardless of device (i.e. smartphone and tablet)

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Statistics on "Video on demand in the Netherlands"

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