Industry estimates: number of ESPN+ subscribers in the U.S. 2018-2024

The Walt Disney Company announced that its sports streaming service ESPN+ had over two million U.S. subscribers in early 2019, and has said that it expects the service to amass between eight and 12 million paying customers by the end of 2024. However, other industry experts were less generous, with Morgan Stanley predicting that ESPN+ will have around 6.7 million subscribers by 2022. MoffettNathanson were even more skeptical, and anticipate ESPN+ to have a user base of just five million by 2023, around half the amount Disney believes the service will have a year after that. At present there is no concrete way of telling whether or not Disney's predictions will come to fruition, but the 2024 goal is certainly an ambitious one.

Estimated number of subscribers to ESPN's streaming service (ESPN+) in the United States from 2018 to 2024

DisneyMorgan StanleyMoffettNathanson
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Release date

April 2019


United States

Survey time period

2018 to 2019

Special properties

all figures are approximate; all figures after 2018 are forecasts

Supplementary notes

*Disney reported that ESPN+ currently had 'over 2 million' subscribers as of April 2019.
**Disney predicted that by the end of fiscal 2024, ESPN+ would have attracted between eight and 12 million subscribers.

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Statistics on "Subscription video on demand market in the U.S."

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