Netherlands monthly number of Instagram users 2018-2024
Instagram is a social media app owned by Facebook which focuses on photo and video sharing. As of March 2024, there were over 8.69 million Instagram users in the Netherlands, accounting for 49.8 percent of the total population. Although Instagram has seen an overall decrease in users, it is still the second most used social media platform for 14 to 22 year olds in the Netherlands. Overall, 56.1 percent of Instagram users in the Netherlands in March of 2024 were women. The leading user base in terms of age and gender were women in the 25 to 34 year age group, who accounted for 15 percent of all users.
Social media in the Netherlands
In 2023, there were 14.88 million social network users in the Netherlands, an increase of over 1 million since 2020. By 2026, there will be an estimated 15.55 million users. The internet usage penetration rate was 87.81 percent in 2023 and is predicted to reach 88.86 percent by 2026.
Popular social media platforms
Market leader Facebook had a total of 12.15 million users in the Netherlands at the end of 2023, which accounted for 69.7 percent of the population. Users aged between 25 and 34 years were the largest audience and made up almost one quarter of all Dutch Facebook audiences. Furthermore, 19.4 percent of Facebook’s user base were between the ages of 18 and 24 years. In 2023, the Netherlands, saw a total of 3 million users of online networking platform X, formerly known as Twitter, and 13.3 million users of instant messaging service WhatsApp.