As for 2021, the greatest interest and willingness to try unknown brands of cosmetics among Russian customers were of Japanese origin with the interest balance, or the difference between those ready to use them and not interested, measured at 12 percent of survey respondents. Conversely, the polled population turned out to be rather reluctant to try unknown Chinese cosmetic brands.
Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin*
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Deloitte. (June 25, 2021). Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin* [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/
Deloitte. "Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin*." Chart. June 25, 2021. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/
Deloitte. (2021). Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin*. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/
Deloitte. "Customer's Interest Balance in Unknown Cosmetic Brands in Russia in 2021, by Country of Origin*." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/
Deloitte, Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin* Statista, https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/ (last visited April 29, 2024)
Customer's interest balance in unknown cosmetic brands in Russia in 2021, by country of origin* [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060267/attitude-towards-unknown-cosmetics-in-russia-by-brand-origin/