DOOH formats used in the UK 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey carried out in the United Kingdom (UK), 51 percent of responding marketers said they had used shopping mall digital out-of-home (DOOH) ads in the 12 months leading up to the survey; 65 percent stated they were planning to use such ads in the next 12 months.

Formats of programmatic digital out-of-home (DOOH) advertising used in the United Kingdom as of November 2022

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Release date

February 2023

Region

United Kingdom

Survey time period

November 2022

Special properties

among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months

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