Netherlands: distribution of design agencies by main activity

The majority of design agencies, start-ups and self employed designers in the Netherlands in 2019 were primarily involved in communication and/or graphic design. 52 percent of businesses operating in the design sector in the Netherlands were communication or graphic design agencies. Meanwhile, the share of service and experience design agencies was lowest, making up just over eight percent of all design agencies in the same year.

Distribution of design agencies in the Netherlands in 2019, by main activity

Characteristic	Distribution of agencies
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Release date

February 2021

More information

Region

Netherlands

Survey time period

2019

Special properties

self-employed designers, agencies and start-ups

Supplementary notes

The source adds the following note:
Communication (on and offline) and/or graphic design includes all forms of 2-D visual design such as: brand design, corporate design, graphic design, digital creative design, web design, app development, VR design, packaging design, font design, illustration, animation, infographics, etc.

Sevice and/or experience design includes all forms of non-tangible design such as: service design, social design, strategy design, UX-design, interaction design, digital solutions, way finding etc.

Industrial and/or product design includes all forms of 3-D design such as: consumer products, industrial products, packaging design, fashion design, textile design, jewelry and accessory design, creative design, etc.

Spatial and interior design and/or architecture includes all forms of spatial and environmental design such as: exhibition design, design of public spaces, urban design, retail design, concept store design, etc.

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