In 2018, Unilever Brasil Ltda. was the company with the highest brand penetration in the deodorant segment in Brazil. More than 67 percent of households in the country purchased deodorant of brands such as Rexona, Axe, and Dove, marketed by this company. Coty Brasil ranked second, with a share of 41.4 percent.
Deodorant companies with the highest brand penetration rate in Brazil in 2018
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Associação Brasileira de Supermercados. (October 30, 2019). Deodorant companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Deodorant companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Deodorant companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Deodorant Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Deodorant companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/ (last visited May 11, 2024)
Deodorant companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066736/deodorant-companies-penetration-rate-brazil/