The highest share of online advertising expenditure in Poland in 2022 was allocated to SEM ads (30.2 percent). Over two percent of the cost was spent on native advertising.
Online advertisement expenditure in Poland in 2022, by type of advertisement
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Vietnam
Overview
6
- Premium Statistic Online media market value SEA 2023, by country
- Premium Statistic Advertising spending APAC 2021, by country
- Premium Statistic Digital ad spend share SEA 2022, by country
- Premium Statistic Advertising revenue Vietnam 2022, by format
- Premium Statistic Advertising revenue growth Vietnam 2022, by format
- Premium Statistic Main online advertising media used by enterprises Vietnam 2022
Key indicators
5
- Premium Statistic Ad spending of the digital advertising industry in Vietnam 2019-2028
- Premium Statistic Digital spending on advertisement in Vietnam 2022, by segment
- Premium Statistic Digital dvertising revenue growth Vietnam 2022, by format
- Premium Statistic Share of spending on digital advertisement Vietnam 2020-2028, by device
- Premium Statistic Digital advertising spending share in Vietnam in 2022, by industry
Search advertising
5
- Basic Statistic Share of Chrome in browser market in Vietnam 2011-2023
- Basic Statistic Share of Coc Coc in browser market in Vietnam 2014-2023
- Basic Statistic Share of Safari in browser market in Vietnam 2011- 2023
- Premium Statistic Market share of search engines in Vietnam 2023
- Premium Statistic Most-visited websites based on average pages per visit Vietnam 2023
Online video advertising
5
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023
- Premium Statistic Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023
- Premium Statistic Leading social media apps to watch videos Vietnam Q3 2023
- Premium Statistic Leading social media apps to watch short videos Vietnam Q3 2023
Social media advertising
8
- Premium Statistic Revenue share of digital social media advertising in Vietnam 2018-2027
- Premium Statistic Revenue of the social media advertising industry in Vietnam 2019-2028
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2023
- Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
- Premium Statistic Usage of social media for brand research Vietnam Q3 2023, by platform type
- Premium Statistic Types of social media accounts to follow Vietnam Q3 2023
- Premium Statistic Most popular TikTok influencers in Vietnam 2023, by number of followers
- Premium Statistic Most popular Instagram influencers Vietnam 2023, by number of followers
Consumer behavior
6
- Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
- Premium Statistic Level of concern over third-party cookie deprecation APAC 2021, by country
- Premium Statistic Brand discovery sources Vietnam Q3 2023
- Premium Statistic Digital marketing engagement Vietnam Q3 2023, by activity
- Premium Statistic Perceived representativeness of ads Vietnam Q3 2021-Q3 2023
- Premium Statistic Ad blocker usage Vietnam Q3 2021-Q3 2023
Further related statistics
15
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Use of online advertising targeted by companies in France 2016
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Share of Hungarians clicking on online ads 2019, by social network
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Best parenting product recommendation channels according to parents in China 2019
- Share of brands ready for the removal of 3rd-party cookies worldwide 2020
- Most common marketing tools used by webshops in Hungary 2022
- Online sponsored ads: discovery and interest in proposed products in France in 2019
Further Content: You might find this interesting as well
Statistics
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Use of online advertising targeted by companies in France 2016
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Share of Hungarians clicking on online ads 2019, by social network
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Best parenting product recommendation channels according to parents in China 2019
- Share of brands ready for the removal of 3rd-party cookies worldwide 2020
- Most common marketing tools used by webshops in Hungary 2022
- Online sponsored ads: discovery and interest in proposed products in France in 2019
IAB Polska. (September 5, 2023). Online advertisement expenditure in Poland in 2022, by type of advertisement [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online advertisement expenditure in Poland in 2022, by type of advertisement." Chart. September 5, 2023. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. (2023). Online advertisement expenditure in Poland in 2022, by type of advertisement. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online Advertisement Expenditure in Poland in 2022, by Type of Advertisement." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska, Online advertisement expenditure in Poland in 2022, by type of advertisement Statista, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/ (last visited April 26, 2024)
Online advertisement expenditure in Poland in 2022, by type of advertisement [Graph], IAB Polska, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/